Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Add Yahoo as a preferred source to see more of our stories on Google. For Christmas enthusiasts, the festive season has now officially started with the launch of the much-anticipated John Lewis ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s probably quite cool to be sceptical about Christmas adverts. I really tried to be bah humbug about this one. But I couldn’t ...

Global advertising spending will grow 4.4% in 2023 and another 8.2% in 2024, which will push the total to over $1 trillion in spending for the first time, according to WARC’s Global Ad Spend Outlook ...

Ad agency Magna Global issued its latest ad spending forecast revising totals for both 2023 and 2024. For 2024, Magna expects year-over-year global ad spend will grow by 7.2% surpassing $900 million.

AbbVie has toppled Sanofi and Regeneron as the biggest drug ad spender across the pharmaceutical industry in 2023 with a major victory for its next-gen immunology blockbuster Skyrizi. In 2022, the ...

Dec 12 (Reuters) - Elon Musk's social media platform X's 2023 ad sales are projected to fall to about $2.5 billion, Bloomberg News reported on Tuesday. Sign up here. Joe Benarroch, head of business ...

Now the “Holidays are Coming,” Coca-Cola has launched its latest Christmas advert for 2023, with the heritage beverage brand focusing on “kindness” more than ever before, as opposed to being purely ...

The Asia Cup 2023 men's cricket tournament witnessed a growth of 31% in ad volume compared to the 2018 (the last time the tournament featuring 50 over games) edition, according to TAM Sports - Asia ...

The wait is almost over, with British retailer John Lewis confirming a release date for their annual Christmas advert. The 2023 advert will be unveiled this week on Thursday, November 9, with a new ...

A number of companies forecast ad spending for the upcoming elections to surpass $10 billion setting a new record. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) A ...